work details.
I designed a series of London Escalator Panels (LEPs) for ParcelHero, using playful, eye-catching visuals to stand out in one of London’s busiest advertising spaces. With thousands of small business owners and commuters passing through daily — and many people snapping photos inside the stations — LEPs offered the perfect backdrop for raising brand visibility in a natural, memorable way.
ParcelHero – London Escalator Panel Campaign
For this campaign, I designed creative concepts for LEPs (London Escalator Panels) — the long-format adverts displayed along escalators in London Underground stations. LEPs are a prime advertising spot due to the sheer volume of people passing through daily, particularly small business owners and professionals who make up a large part of ParcelHero’s target audience.
These panels not only capture attention during travel time but also appear frequently in social media photos and content created within stations. This made them an ideal background placement for raising ParcelHero’s brand visibility in a subtle yet powerful way.
I applied a light-hearted and engaging tone to the visuals, drawing inspiration from ParcelHero’s playful social media presence, to ensure the campaign resonated with busy commuters while staying memorable in a crowded advertising space.
Please click here to view the billboard mock-ups and here to see the container truck mockup.
