about me.

I’ve been creative for as long as I can remember. As a child, I’d stay up imagining how book characters lived, sketching their homes in my head, or making shapes out of the dog print wallpaper in my bedroom. I’d even rearrange toys into colour coordinated displays simply because it felt right. Looking back, design has never just been something I studied, it has always been the way I see the world.
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That perspective carried me through studying Art & Design, into my first roles in visual merchandising and signage design, and eventually into a career spanning over a decade across brand, web, campaign, and print. Along the way I have worked with ambitious brands in beauty, lifestyle, real estate, and B2B software, creating everything from websites and motion assets to pitch decks that win big. Whatever the medium, I ground design in strategy, making sure it is not only beautiful but also effective.
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A defining moment came when I launched my freelance career, ARTSABELLE. Two weeks later, I found out I was pregnant. Instead of slowing me down, it gave me even more drive. I worked until the night before my planned c-section, and just a month after my son was born, I picked up projects again, not because I had to, but because I wanted to. Creativity is my anchor, and even during the most sleep deprived days of new motherhood, carving out time for design kept me connected to myself. That resilience, focus, and ability to balance competing priorities now shape how I approach every project.
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I am proactive by nature. I do not just respond to briefs, I like to ask questions, challenge assumptions, and push ideas further. At the same time, I am detail obsessed and highly organised, thriving when I am juggling multiple projects without compromising on quality. I am fluent in Figma, Adobe CC, and Google Slides, and I love exploring emerging tools like generative AI to spark fresh ideas. Motion design is also an area I am developing further, building on my After Effects foundations.
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At the heart of everything I do is a passion for creating thoughtful, impactful design. Whether it is shaping a brand, building a digital experience, or crafting campaign visuals, I aim to make work that inspires, connects, and lasts.