work details.
I created a vibrant container truck mock-up for ParcelHero, turning on-the-road delivery into a mobile billboard. With countless small businesses and commuters spotting it daily—and photos snapped at loading zones and city streets—the design makes ParcelHero’s brand ride prominently in the background of everyday moments.
ParcelHero – Container Truck Artwork
For this project, I conceptualised and designed eye-catching artwork for a ParcelHero-branded container truck. The truck becomes more than just a delivery vehicle—it’s a rolling advertisement. This format offers dynamic exposure because:
- High visibility on the move: The truck passes through busy business districts, delivery hubs, and transport corridors, putting the brand in the line of sight of both pedestrians and drivers.
- Organic photo opportunities: People often take photos of bustling streetscapes and city landscapes; a graphics-clad truck naturally appears in the backdrop—placing ParcelHero right into user-generated content.
- Broad audience, low effort: As a moving canvas, the truck reaches a diverse audience without adding ad clutter to busy stations or billboards. Its presence is impactful, yet unobtrusive.
The design leverages ParcelHero’s playful aesthetic with bold typography and vivid icons—celebrating the brand’s personality while ensuring it catches eyes at a glance, whether parked or in motion.
