work details.

The Good Time Gang – Branding Design The branding for The Good Time Gang was crafted to evoke a sense of nostalgia, celebration, and sophistication, seamlessly blending vintage charm with modern appeal. Centered around a wine collection, the visual identity captures the essence of communal joy and the timeless tradition of sharing good times over a glass of wine. The logo design features a charismatic illustration of a server, styled in a retro aesthetic, serving wine—a nod to the classic hospitality era. The typography combines bold, handwritten elements like “The Good Time Gang” to emphasize camaraderie and playfulness, while clean serif fonts add balance and professionalism. Splashes of primary colors, like yellow and blue, inject energy and draw attention to key details, enhancing the lively and approachable vibe of the brand. The tactile feel of the printed materials, such as the menu or packaging, reinforces a sense of warmth and intimacy, making the audience feel part of an exclusive yet welcoming circle. This design reflects The Good Time Gang’s mission to celebrate life’s moments, big and small, with style, quality, and an unmistakable touch of personality.

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